NUMBD x Sabre Digital
Tattoo numbing cream brand launched from concept to six figures in 60 days. Bespoke Shopify store, custom landing pages per search query and Google Ads delivering 6x ROAS at 4.2% conversion rate.
"I have been working with Sabre for almost 4 years since meeting Harry in our studio. From the moment I met him I knew he had integrity and I trusted him unlike previous agencies I had worked with before. He wasn't looking to take on a lead gen client but took on my tattoo studio INK'd London and created a new sales funnel, back end system and website to blend the studio with ecommerce. I came to Harry late 2025 with an idea for a numbing cream brand and within 2 months we had the site live with our first batch of products scaling towards 6 figures per month. Harry and the team are very talented and I wouldn't go anywhere else now."
Kiano Kayhan
Founder, NUMBD and Inkd London
NUMBD is a UK tattoo numbing cream brand founded by Kiano, who also owns Inkd London, the biggest and highest-rated tattoo studio in London, trusted by celebrities and high-end clientele. Sabre has worked with Inkd for almost 4 years. Kiano approached Sabre in November 2025 with a logo, a product range and cost prices. That was it. Sabre built the brand infrastructure from the ground up: store architecture, product pages, landing pages, compliance strategy, ads structure and email flows, all designed to be a success from launch and built to scale.
Sabre built the entire Shopify store from scratch in 8 weeks using Custom Liquid, launching in January 2026. The store was not a standard product page setup. Bespoke product pages were built per product type to increase conversion rate, bundles were created to increase AOV, and custom landing pages were built for each Google Ads query to match search intent with targeted benefits, outcomes and copy.
Numbing creams are a difficult product to advertise on Google due to the nature of the active ingredients. Sabre did extensive compliance work in the Merchant Centre to get the products approved, supported by carefully written landing page copy and product descriptions designed to satisfy Google's review process.
In the first 60 days since launch, NUMBD has generated over 6 figures in revenue at 6x ROAS with a 4.2% average conversion rate. The brand is UK-only for now, with EU expansion on the roadmap.
One Landing Page Per Query. Not One Page for Everything.
Most numbing cream brands send all Google Ads traffic to a single product page. Sabre built custom landing pages for every major search query, matching the benefits and outcomes to the specific intent behind each search.
The store was built entirely with Custom Liquid sections. Each product type got its own bespoke product page designed to convert for that specific product: cream, spray and XL formats each had tailored layouts, benefit stacks and trust signals.
Bundles were created to increase average order value, positioning multi-product purchases as the smart way to buy. The bundle pages were designed to feel like a deal without cheapening the brand.
The real conversion advantage came from the custom landing pages. Rather than sending all Google Ads traffic to a generic product page, Sabre built dedicated landing pages for each major query. Someone searching for "tattoo numbing cream" sees different benefits and copy than someone searching for "numbing spray for tattoos". The messaging, hero, social proof and CTA are all tailored to the specific search intent. This is what drives the 4.2% conversion rate.
4.2% average conversion rate driven by custom landing pages matched to search intent. Bespoke product pages per product type. Bundles increasing AOV. 8 weeks from concept to live store.
- Full custom Liquid front-end build from concept
- Bespoke product pages per product type (cream, spray, XL)
- Bundle pages designed to increase AOV
- Custom landing pages per Google Ads query
- Benefits, outcomes and copy matched to search intent
- 4.2% average conversion rate
- 8 weeks from concept to launch
Landing Page Strategy
- Custom page per major Google Ads query
- Benefits matched to specific search intent
- Outcome-focused copy per query type
- Tailored hero, social proof and CTA per page
- Bespoke product pages per format
- Bundle pages for AOV increase
Restricted Product. Approved and Scaling.
Numbing creams fall into a restricted product category on Google due to their active ingredients. Most brands struggle to get approved. Sabre got NUMBD through the Merchant Centre review and launched at 6x ROAS.
Getting numbing cream products approved in Google Merchant Centre requires careful work. The product descriptions, landing page copy, ingredient disclosures and compliance documentation all need to satisfy Google's review process for restricted health and beauty products.
Sabre already had deep experience in the tattoo industry from almost 4 years of working with Inkd London, including selling similar products through that store. This niche knowledge meant Sabre knew exactly what Google looks for and how to present the products in a way that passes review without compromising the marketing messaging.
The ads strategy launched alongside the custom landing pages, with each campaign pointing to the specific landing page built for that query. The combination of high-intent search traffic landing on perfectly matched landing pages delivered a 6x ROAS from launch with a 4.2% conversion rate. Over 6 figures in the first 60 days.
6x ROAS on Google Ads. 4.2% conversion rate. 6 figures in the first 60 days. Restricted product category approved and scaling without compliance issues.
- Restricted product category approved in Google Merchant Centre
- Compliant product descriptions and landing page copy
- 4 years of tattoo industry knowledge applied
- Each campaign points to its matched custom landing page
- 6x ROAS from launch
- 4.2% average conversion rate
- 6 figures in first 60 days
Launch Performance
Klaviyo. Meta. EU Expansion.
With Google Ads delivering 6x ROAS and the store converting at 4.2%, the next phase is about building retention, diversifying acquisition and expanding into Europe.
Klaviyo campaigns are launching in late March 2026 to build customer lifetime value through upsells, promotions and community engagement. The flows are already live and converting, but the campaign layer will add a regular touchpoint for repeat purchases and new product launches.
Meta Ads are launching in April with UGC creatives, static ads, social proof and benefit-focused copy. The tattoo numbing cream market has a strong visual element and the before/after transformation content performs well on social platforms. Sabre will be producing creative across formats designed to convert cold audiences.
The brand is currently UK-only. EU expansion is next on the roadmap, opening up a significantly larger addressable market with the same product range and proven ads strategy.
- Klaviyo campaigns launching late March 2026
- LTV, upsells, promotions and community via email
- Meta Ads launching April with UGC and static creatives
- Benefit-focused social proof creative strategy
- EU expansion on the roadmap
- Google Ads continuing to scale
Channel Roadmap
- Google Ads scaling (live, 6x ROAS)
- Klaviyo campaigns (March 2026)
- Meta Ads with UGC (April 2026)
- EU market expansion (2026)
- Ongoing CRO and landing page optimisation
- Community and retention strategy
Numbing Cream Ecommerce FAQ
Yes, but it requires careful compliance work. Numbing creams fall into a restricted product category on Google. Sabre has developed a process for getting these products approved with compliant landing pages, product descriptions and technical setup. NUMBD launched without suspension and is delivering 6x ROAS.
Yes. For NUMBD, building a custom landing page per major Google Ads query was the single biggest driver of the 4.2% conversion rate. Each page matches the benefits, outcomes and copy to the specific search intent, rather than sending all traffic to a single generic product page.
With the right product, store and ads strategy, six figures is achievable in the first 60 days. NUMBD was built from concept to launch in 8 weeks and generated over 6 figures in the first 60 days at 6x ROAS. The key is a conversion-optimised store with targeted landing pages and a compliant Merchant Centre setup.
Yes. NUMBD is a health and beauty product in the tattoo care category. Sabre has experience navigating the compliance requirements for restricted health and beauty products on Google Ads, including ingredient disclosures and product claim management.
Launching a DTC Product Brand?
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