How Sabre Scales Ecommerce Brands.
Whether you are launching a new brand from scratch or scaling an existing one, every Sabre engagement follows a clear, structured process. Foundations first. Then scale.
Sabre Digital works with ecommerce brands across London, the UK, Europe and the United States. We work with founders at every stage, from a product idea and a logo to established businesses ready to scale beyond six figures.
Foundations First. Then Scale.
Most agencies jump straight to running ads. That is the fastest way to waste money. Sabre audits, strategises and builds solid foundations before a single pound of ad spend is scaled.
Free Strategy Call.
Every engagement starts with a 30-minute strategy call with Harry. We review your current setup, identify your biggest growth opportunities and give honest feedback on what should happen next.
If Sabre is not the right fit, we will tell you.
- 30 minutes with Harry, no pitch
- Review your current ecommerce setup
- Identify your biggest growth opportunities
- Honest feedback on what to do next
- If we are not the right fit, we will say so
Deep Dive Audit.
Before any work begins, Sabre audits your entire operation. We analyse profit margins to calculate the KPIs needed for actual profitability, identify your ideal customer, map the full journey and flag exactly where revenue is being lost.
Profit and KPIs
Margin analysis to set targets that deliver real profit after all costs.
Customer Avatar
Who your best customers are and what motivates them to buy.
Store and Funnel
Shopify conversion review, checkout flow and mobile UX audit.
Ad Accounts
Google, Meta, TikTok. Campaign structure, targeting and spend efficiency.
Product Performance
Winners vs losers. Feed optimisation. Merchant Center compliance.
Retention
Klaviyo flows, email deliverability, SMS and customer lifetime value.
Competitors
Marketplace positioning, pricing and competitor ad strategy review.
Analytics
Tracking verification, attribution setup and data accuracy.
Customer Journey
Full path mapping from first click to repeat purchase.
Prioritised Growth Roadmap.
Based on the audit, Sabre builds a prioritised growth roadmap. Not a generic deck. A clear plan that identifies the highest-impact levers and the order they need to be addressed.
80% of your growth will come from 20% of the changes. Sabre identifies that 20% and focuses there first.
- Prioritised action plan based on audit data
- 80/20 focus on highest-impact levers
- Clear timelines and expected outcomes
- Covers acquisition, conversion, retention and automation
- Realistic targets, no over-promising
Fix the Funnel First.
Before we scale anything, we build the foundations. Shopify CRO, proper tracking, Klaviyo lifecycle flows, ad creative and funnel architecture all get built before money is spent on traffic.
There is no point pouring budget into a leaking funnel.
- Shopify CRO and conversion optimisation
- Tracking and analytics setup
- Klaviyo email and SMS flows
- Ad creative production
- Product feed optimisation
- Landing page and funnel architecture
Launch and Test.
With foundations in place, Sabre launches paid acquisition across Meta, TikTok and Google. Because the foundations are solid, campaigns are profitable from day one.
Multiple creative angles, audiences and campaign structures tested simultaneously to find what converts and what scales.
- Paid social campaigns (Meta, TikTok, X)
- Paid search campaigns (Google Shopping, PMax)
- Creative testing across multiple angles
- Audience architecture and segmentation
- Real-time performance monitoring
Scale Profitably.
Once we have winning campaigns, proven creative and a converting store, Sabre scales spend while maintaining efficiency. Retention flows generate revenue on autopilot. Winning creative gets iterated. New channels get layered in. AI automation replaces manual work.
Scale Ad Spend
Increase budgets on proven winners while maintaining ROAS.
New Channels
Layer in TikTok, Bing, X or organic once core channels are profitable.
Iterate Creative
Test new angles, formats and hooks based on performance data.
Automate
AI content, reporting dashboards and automation pipelines.
See this process in action.
Sneakers and Streetwear
Sneakers and Streetwear
Premium Men's JewelleryFrom Idea to Revenue.
Sabre has built multiple brands from scratch, including Eirlys Studio (£35k/day in 30 days) and NUMB'D (6 figures in 60 days). We handle everything from product strategy and Shopify development to paid acquisition and retention.
Tell Us About Your Idea.
Every new brand starts with a 30-minute call with Harry. We want to understand your product, your target market, your budget and your timeline. We will give you honest feedback on the viability of the idea and what it will take to get to market.
If the idea needs more work before Sabre gets involved, we will tell you what to sort out first.
- 30 minutes with Harry, no pitch
- Discuss your product and target market
- Honest viability assessment
- Budget and timeline planning
- Clear next steps regardless of outcome
Validate Before You Build.
Before a single line of code is written, Sabre researches your market, competitors, pricing and positioning. We identify gaps in the market, analyse what is already working for competitors and build a strategy that gives your brand a genuine edge from day one.
Market Analysis
Size the opportunity. Identify demand, seasonality and growth trends.
Competitor Audit
What competitors are selling, how they are advertising and where the gaps are.
Pricing Strategy
Margin analysis, positioning and pricing that works for both customer and profit.
Customer Avatar
Who your ideal customer is, what they care about and how to reach them.
Brand Positioning
How your brand sits in the market. What makes it different and worth choosing.
Channel Strategy
Which acquisition channels to launch first and in what order to scale.
Bespoke Shopify Store From Scratch.
Sabre builds your entire Shopify store from scratch. Custom Liquid sections, conversion-first architecture, product pages designed to sell and a checkout flow optimised for your specific product and audience.
We also set up Klaviyo from day one (welcome series, abandoned cart, post-purchase) so you are capturing and converting email subscribers from the first visitor.
- Bespoke Shopify store, custom coded
- Product pages designed to convert
- Checkout and funnel optimisation
- Klaviyo flows live from day one
- Analytics and tracking setup
- Product feed and Merchant Center setup
- Policy pages for ad platform compliance
Product Content at Scale.
New brands rarely have the photography and creative assets needed to run ads effectively. Sabre uses AI content systems to generate product imagery, lifestyle shots and ad creative at a fraction of the cost and timeline of traditional production.
We also produce direct response ad creative for Meta, TikTok and Google, tested across multiple angles from launch day.
- AI-generated product photography
- Lifestyle and editorial imagery
- Video ad creative for Meta and TikTok
- Static ad creative for all platforms
- UGC sourcing and production
- Product descriptions and copy
Go Live and Sell.
With the store built, content ready and Klaviyo live, Sabre launches paid acquisition across Google and Meta. For new brands we typically start with Google Shopping to capture existing demand, then layer in Meta and TikTok for demand generation.
The goal in month one is proof of concept: validate that the product sells, the unit economics work and the ads are profitable.
- Google Shopping and Search campaigns
- Meta Ads with tested creative angles
- Structured testing across audiences
- Real-time ROAS and CPA monitoring
- Daily optimisation in the first 30 days
Scale What Works.
Once proof of concept is validated, Sabre scales the winning campaigns, iterates creative and layers in new channels. This is the phase where Eirlys went from launch to £35k/day and NUMB'D hit six figures in 60 days.
Scale Winners
Increase budgets on proven campaigns while maintaining profitability.
New Channels
Layer in TikTok, Bing, organic and affiliate once core channels work.
Iterate Creative
New angles, formats and hooks tested weekly based on performance.
Retention
Expand Klaviyo flows, build loyalty and increase customer LTV.
See this process in action.
Premium Homeware
Health and Beauty
TCG / Trading CardsReady to start?
Book a free 30-minute discovery call with Harry. Whether you have an existing brand or a new idea, we will review your situation, identify the biggest opportunities and give honest advice on what to do next.
- ✓ Review your brand, store or idea
- ✓ Identify your biggest growth opportunities
- ✓ Get honest advice on what to do next
- ✓ No obligation, no contracts
We only take on 2-3 new brands per month to ensure hands-on strategy.
