Ink'd London x Sabre Digital
London's biggest and best-reviewed tattoo studio. Cost per lead reduced from £19 to £5. Average booking value £485. Bespoke landing pages per tattoo style. Google Ads, Meta, TikTok, Klaviyo, Shopify and SEO managed since 2022.
"I have been working with Sabre for almost 4 years since meeting Harry in our studio. From the moment I met him I knew he had integrity and I trusted him unlike previous agencies I had worked with before. He wasn't looking to take on a lead gen client but took on my tattoo studio INK'd London and created a new sales funnel, back end system and website to blend the studio with ecommerce. I came to Harry late 2025 with an idea for a numbing cream brand and within 2 months we had the site live with our first batch of products scaling towards 6 figures per month. Harry and the team are very talented and I wouldn't go anywhere else now."
Founder, Ink'd London and NUMB'D
Partnership ongoing since 2022.
Ink'd London is the biggest and best-reviewed tattoo studio in London, based in Fulham. The studio is home to some of the best tattoo artists in the city and serves a high-end clientele including celebrities and high-net-worth individuals. Kiano, the founder, has built something exceptional.
The relationship started naturally. Harry met Kiano whilst getting a tattoo at the studio in 2022 and the partnership grew from there. Since then, Sabre has managed Google Ads, Meta Ads, TikTok Ads, Shopify, Klaviyo and SEO for the business, building a full-service marketing operation around the studio.
The core challenge was lead generation. Sabre restructured the Google Ads campaigns to target multiple keywords and areas depending on tattoo type and campaign structure, then built bespoke landing pages on Shopify for each tattoo style and keyword query. This matched the search intent to the landing experience, dramatically reducing cost per lead from £19 to £5-10 depending on tattoo type.
Sabre also integrated product upsells into the form submission process for larger bookings and accessories, blending ecommerce into the studio model. Klaviyo flows were built to increase lifetime value of existing customers. A ticketing system was put in place so Kiano can track enquiries, measure response rates and set clear KPIs for his internal team, who close 50-65% of all leads.
£19 Per Lead. Now £5.
The original Google Ads were running but the cost per lead was too high. Sabre restructured the campaigns and built bespoke landing pages per tattoo type and keyword to match search intent to the booking experience.
The campaign restructure targeted multiple keywords and geographic areas depending on the campaign type. Different tattoo styles, different locations, different intent. Each campaign was built around what the customer was actually searching for rather than sending all traffic to a single page.
On the Shopify side, Sabre created bespoke landing pages for each tattoo type and keyword query. Someone searching for "realism tattoo London" lands on a page showcasing the studio's realism portfolio with copy tailored to that style. Someone searching for "Japanese tattoo Fulham" sees something completely different.
This approach reduced cost per lead from £19 to £5-10 depending on the tattoo type. Kiano's internal team closes 50-65% of these leads using a ticketing system Sabre put in place to track enquiries, measure response rates and set clear KPIs.
The unit economics are exceptional. At a £5 cost per lead and roughly 2 leads needed per booking at a 50-65% close rate, the acquisition cost per customer is around £10. The average booking value is £485. That is a £485 customer for approximately £10 in ad spend.
Cost per lead reduced from £19 to £5-10 with a £485 average booking value. Bespoke landing page per tattoo type and keyword. 50-65% lead close rate with internal ticketing system for KPI tracking.
- Google Ads restructured by tattoo type, keyword and location
- Bespoke Shopify landing pages per tattoo style and query
- Search intent matched to landing experience
- CPL reduced from £19 to £5-10
- 50-65% lead close rate
- Ticketing system for enquiry tracking and KPI management
- Upsells integrated into form submission for bookings and accessories
CPL Improvement
Google. Meta. TikTok. Klaviyo. SEO.
Sabre manages the full marketing stack for Ink'd London. The same landing page strategy used on Google is applied across Meta and TikTok, with UGC content driving social traffic to tailored booking experiences.
Meta and TikTok ads use the best-performing UGC content from the studio, directing traffic to the same bespoke landing pages built for Google. The creative and copy are tailored to the platform and audience, but the conversion infrastructure is consistent across all channels.
Sabre also runs campaigns for studio events, including Ink'd London's recent Halloween party at Jin Bo Law sky bar. These event campaigns build brand awareness and community alongside the core lead generation activity.
On the retention side, Klaviyo flows increase lifetime value by re-engaging past clients and promoting new artists, styles and events. Blog content is managed for SEO, building organic visibility for tattoo-related searches in London.
- Meta Ads with UGC content to bespoke landing pages
- TikTok Ads for tattoo audience acquisition
- Event campaigns (Jin Bo Law Halloween party)
- Klaviyo flows for LTV and repeat bookings
- Blog content managed for SEO
- Full marketing stack managed since 2022
Channels Managed
- Google Ads (lead gen + Shopping)
- Meta Ads (UGC + bespoke landing pages)
- TikTok Ads
- Shopify (landing pages + ecommerce)
- Klaviyo (flows + campaigns)
- SEO (blog content + organic)
Tattoo Studio Marketing FAQ
Yes. Sabre has managed Google Ads for Ink'd London since 2022, reducing cost per lead from £19 to £5-10. The key is structuring campaigns around specific tattoo styles and locations with bespoke landing pages that match search intent.
Yes. Sabre runs Meta and TikTok ads for Ink'd London using high-performing UGC content directed to bespoke landing pages. The same landing page strategy used on Google is applied to social, matching creative and copy to the specific audience.
Yes. Ink'd London is a service-based business that Sabre has worked with since 2022 across Google, Meta, TikTok, Shopify, Klaviyo and SEO. Sabre also blended ecommerce into the studio model with product upsells integrated into the booking flow.
Need More Leads at a Lower Cost?
Whether you run a service business or an ecommerce brand, Sabre builds the systems that generate leads and revenue consistently. Book a free 30-minute discovery call with Harry. We will review your setup and give honest advice on what to fix first.
Book a free discovery call
30 minutes with Harry. No pitch, just honest insights.
- ✓ Review your lead generation setup
- ✓ Identify where leads are being lost
- ✓ Get honest advice on what to fix first
- ✓ No obligation, no contracts
We only take on 2-3 new brands per month to ensure hands-on strategy.
