Ecommerce Paid Social Agency | London

Paid Social Agency for Ecommerce Brands

Sabre Digital scales ecommerce brands through Meta, TikTok and social commerce advertising. Our paid social systems combine creative testing, audience architecture and performance optimisation to drive profitable growth.

Over £7.2M in managed ad spend across Meta and TikTok campaigns. Brands we work with often achieve 4-8x ROAS when creative, tracking and offer are aligned.

Sabre Digital is a London-based ecommerce paid social agency specialising in Meta and TikTok advertising for Shopify brands. We build creative testing frameworks, audience architecture and campaign systems designed to scale profitable revenue.

Sabre Digital is a London-based ecommerce marketing agency helping Shopify brands scale through paid social advertising, conversion optimisation and lifecycle marketing.

Paid social dashboard showing Meta and TikTok ad performance and ROAS growth
£7.2M Ad Spend Managed
100+ Brands Scaled
94% Client Retention
What a paid social agency actually does

More than just running ads.

Most agencies launch campaigns and hope they work. Sabre builds paid social growth systems that combine creative strategy, audience segmentation and funnel architecture into a repeatable framework for scaling revenue.

  • Creative testing frameworks that identify winning ads
  • Audience architecture built around your ideal customer
  • Funnel optimisation from first click to repeat purchase
  • Data-driven scaling based on real performance metrics

The result is a system that turns paid traffic into profitable, predictable revenue for ecommerce brands across London, the UK, Europe and the USA.

Sabre Digital manages paid social campaigns for Shopify ecommerce brands, combining Meta Ads, TikTok Ads and conversion optimisation into a single scalable acquisition system.

Paid social ecommerce funnel from prospecting to retention
01
Prospecting Broad and lookalike audiences to find new customers
02
Creative Testing 10-30 high-quality creatives tested monthly across hooks and formats
03
Retargeting Product-level retargeting and dynamic catalogue ads
04
Retention Integrated with Klaviyo to maximise customer lifetime value
Is Sabre right for you

Who Paid Social With Sabre Is For.

Sabre works with ecommerce brands that are ready to scale paid acquisition profitably. We are not the right fit for every business.

Paid social growth readiness framework for ecommerce brands scaling with Meta Ads and TikTok advertising
Good Fit

You are a good fit if:

  • You run a Shopify ecommerce brand
  • You generate £50k+ monthly revenue or have funding
  • You are spending £5k+ per month on ads or ready to
  • You want to scale aggressively with creative testing
  • You are looking for a long-term growth partner
Not A Good Fit

Sabre may not be the right fit if:

  • You are launching your first product with no traction
  • Your business cannot support paid acquisition yet
  • You want a low-cost freelancer rather than a growth partner
  • You expect ads to fix poor product-market fit
What Happens Next

When Sabre partners with a brand:

  • 01 Full ad account and funnel audit
  • 02 Creative testing framework launched
  • 03 Audience architecture rebuilt
  • 04 Scaling plan implemented
Book a Growth Strategy Call
Paid social services for ecommerce brands

Our Paid Social Capabilities.

Full-funnel paid social advertising across Meta and TikTok, from creative strategy through to scaling and ongoing performance management.

Meta Ads management for ecommerce brands, Sabre Digital London paid social agency

Meta Ads

Facebook and Instagram advertising designed for ecommerce growth. Conversion campaigns, catalogue ads, retargeting funnels and creative testing frameworks that scale profitably.

Conversion Campaigns Catalogue Ads Retargeting Funnels Creative Testing
Explore Meta Ads
TikTok Ads management for ecommerce brands, Sabre Digital London social commerce agency

TikTok Ads

Social commerce advertising designed to capture high-intent shoppers. TikTok creative testing, UGC ad strategy, product launch campaigns and scaling frameworks for ecommerce brands.

TikTok Creative Testing UGC Strategy Product Launches Scaling Frameworks
Explore TikTok Ads
Paid social creative testing framework for ecommerce, Sabre Digital London

Creative Testing

Creative is the biggest growth lever in paid social. Sabre tests 10-30 high-quality creatives monthly across multiple hooks, formats and angles to identify winning ads and scale performance.

Hook Testing Format Variation UGC Production Performance Analysis
Explore Creative Testing
Social commerce strategy and full-funnel paid advertising, Sabre Digital London

Social Commerce Strategy

Integrated paid social strategy built around the full ecommerce funnel. Prospecting campaigns, retargeting architecture and customer journey optimisation that maximises return on ad spend.

Prospecting Retargeting Architecture Journey Optimisation ROAS Scaling
Explore Strategy
Why creative testing matters

Creative is the biggest growth lever.

Winning paid social campaigns are driven by creative testing, not just audience targeting. Sabre tests 10-30 high-quality creatives monthly across multiple hooks, formats and angles to identify what converts and scale it aggressively.

For ecommerce brands spending £10k+ per month on Meta or TikTok, the difference between a 3x and a 6x ROAS almost always comes down to creative. We treat it as the primary growth lever and build systems around continuous iteration. Our performance creative service focuses specifically on producing ads engineered to convert.

Paid social creative testing dashboard with A/B test results
Example: How Paid Social Scales Revenue
Before Sabre
Ad Spend £50k
Revenue £100k
ROAS 2x
After Sabre
Ad Spend £50k Same spend
Revenue £250k +150%
ROAS 5x +150%
How we scale

How Sabre Scales Paid Social Campaigns.

Every paid social account we manage in London follows the same four-stage process, designed to reduce wasted spend and find profitable scaling opportunities from week one.

We do not guess. We research your audience, test creative systematically, optimise based on real data and scale what works. It is a system built for compounding returns, not one-off campaigns.

Paid social ROAS growth chart showing campaign scaling
Step 01

Research

Audience analysis, competitor benchmarking and account audit to identify opportunities and wasted spend.

Step 02

Creative Testing

Launch multiple creative variations across hooks, formats and angles to find what resonates.

Step 03

Optimisation

Identify winning ads, refine audiences and improve conversion rates across the full funnel.

Step 04

Scaling

Increase spend on profitable campaigns while maintaining ROAS targets and testing new angles.

Connected to your growth system

Paid Social Connected to Your Growth System.

Sabre integrates your paid social campaigns with your Shopify store, Klaviyo retention flows and analytics stack so every pound spent drives measurable, attributable revenue.

Paid social works best when it is connected to your full growth infrastructure. We ensure pixel tracking, catalogue feeds and conversion data flow cleanly between platforms for accurate reporting and smarter optimisation.

Where we operate

Sabre Digital is a London-based ecommerce paid social agency helping Shopify brands scale through Meta Ads and TikTok advertising.

From our London base we manage global paid social campaigns, combining creative testing, conversion optimisation and performance analytics to scale profitable customer acquisition.

Brands partner with Sabre when they want a paid social agency focused on revenue growth rather than vanity metrics.

HQ London
National United Kingdom
Continental Europe
International United States
Paid social advertising explained

Paid social advertising allows ecommerce brands to acquire customers at scale through platforms like Meta and TikTok. When structured correctly, it becomes one of the most predictable growth channels for online stores.

Sabre Digital manages paid social campaigns for Shopify ecommerce brands, combining creative testing, audience architecture and conversion optimisation into a single scalable acquisition system.

What does a paid social agency do?

A paid social agency manages advertising campaigns across platforms such as Meta, TikTok and other social networks. For ecommerce brands this typically includes:

  • Campaign strategy and account structure
  • Audience targeting and segmentation
  • Creative testing across ad formats
  • Retargeting and dynamic catalogue campaigns
  • Conversion tracking and reporting

The goal is to turn paid traffic into profitable revenue while maintaining a sustainable return on ad spend.

How much should ecommerce brands spend on paid social?

Most ecommerce brands begin scaling paid social once they reach £30k-£50k monthly revenue. Budget depends on margins, conversion rate and customer lifetime value.

Early Scaling £5k-£15k per month
Growth Stage £20k-£100k per month
Established £100k+ per month

What ROAS should ecommerce brands expect?

Return on ad spend varies by industry and margin. The most important metric is contribution margin, not just ROAS.

Break-even 1.5-2.5x
Sustainable Growth 3-5x
High Performing 5-8x+

How do Meta and TikTok ads work together?

Many ecommerce brands combine Meta and TikTok to scale acquisition. Combining both platforms allows brands to capture demand across the full customer journey.

Meta Ads
  • Retargeting campaigns
  • Conversion optimisation
  • High-intent audiences
TikTok Ads
  • Product discovery
  • UGC driven creative
  • Viral product launches
Proof is in the numbers

Paid social results.

Ecommerce paid social growth dashboard showing revenue increase
Eirlys Studio, Premium Welsh Chopping Boards

£20k to £200k+ per month through paid social alone.

Sabre scaled Eirlys Studio from £20k to £180k monthly revenue within 30 days after launching Meta and TikTok campaigns, and the brand now consistently delivers £200k+ per month and growing. The creative strategy combined high-quality UGC, static ads, trust builders, AI-generated lifestyle imagery and carousel formats to drive profitable acquisition at scale.

Meta Ads TikTok Ads UGC Creative AI Lifestyle Imagery Trust Builders Carousel Ads
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Why brands choose Sabre

A paid social agency that prioritises profit.

Sabre Digital is a certified Meta and TikTok Partner based in London. Every campaign we run is built around one goal, turning ad spend into profitable revenue for ecommerce brands.

Unlike agencies that focus on vanity metrics, Sabre reports on what matters: ROAS, revenue and profit. You work directly with Harry from day one, with full transparency on performance and spend.

£7.2M Ad Spend Managed
100+ Brands Scaled
94% Client Retention
  • Certified Meta Business Partner
  • Certified TikTok Partner
  • Creative testing on every account
  • Direct access to Harry from day one
  • 94% client retention over 4 years
Sabre Digital certified Meta Business Partner London Sabre Digital certified TikTok Partner London Sabre Digital 5 star Google Reviews Sabre Digital 5 star Trustpilot reviews
Revenue impact

How Much Revenue Could Paid Social Add to Your Brand?

Many ecommerce brands underestimate how much revenue they are leaving on the table through under-optimised paid acquisition, weak creative testing and inefficient campaign structure.

Paid social works best when it is treated as a growth system rather than a collection of campaigns. When creative, targeting and funnel optimisation are aligned, the revenue impact can be significant.

Example: Paid Social Revenue Impact
Before Optimisation
Monthly Visitors 50,000
Conversion Rate 1.5%
Monthly Orders 750
AOV £80
Monthly Revenue £60,000
After Paid Social Scaling
Monthly Visitors 50,000 Same traffic
Conversion Rate 3.0% +100%
Monthly Orders 1,500 2x orders
AOV £80 Same AOV
Monthly Revenue £120,000 +£60k/month

Improving conversion rate and scaling profitable paid acquisition can double revenue without increasing traffic.

Get a free revenue growth audit

  • Review your Meta and TikTok campaign performance
  • Analyse creative testing and audience structure
  • Identify wasted ad spend and missed opportunities
  • Outline a profitable scaling strategy
Book a Growth Strategy Call
Ready to scale your ecommerce brand?

Let's build a paid social system that scales profitably.

Most ecommerce brands either overspend on ads that do not convert or under-invest in channels that could scale profitably. In a free 30-minute call, Harry will identify exactly where your paid social is leaving revenue on the table.

Ecommerce analytics dashboard on founder workspace

Book a free paid social audit

30 minutes with Harry. No pitch, just honest insights for your brand.

  • Review your current ad account and creative performance
  • Identify wasted spend and missed scaling opportunities
  • Outline a profitable campaign structure and creative roadmap
  • Receive a prioritised action plan for quick wins
  • Understand the revenue impact of improving your ROAS
Book a Growth Strategy Call

We only take on 2-3 new brands per month to ensure hands-on strategy.

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