TRNDS x Sabre Digital

Before anything could go live, Sabre had to resolve a Google Ads account suspension. TRNDS had been flagged for a false counterfeit goods violation, a common issue in the sneaker resale niche. The founders had been unable to resolve it. Sabre has dealt with this exact issue multiple times and knew the compliance framework and appeal process required. The suspension was lifted and campaigns went live.

Sabre conducted a rapid store optimisation, aligned policies for Google Ads compliance and launched a targeted campaign within days of onboarding.

The rebuild included custom-coded front-end sections, a product upload guide for proper catalogue segmentation, and media guidelines for optimised imagery.

Every element was designed around conversion: social proof placement, high-quality copy, intuitive navigation, streamlined checkout and mobile-first architecture. The sneaker market is visually competitive, so the store needed to feel premium and editorial while being fast and functional.

With the new store live, Sabre relaunched Google Ads using the performance data gathered during December to inform the strategy. We applied the 80/20 principle, focusing budget on the products proven to convert and cutting spend on underperformers.

The campaign architecture included Performance Max, Search, Brand Search and a blank PMax campaign structure designed to capture intent across the full Google ecosystem. Each campaign was built around profitability, not just traffic volume.

We also optimised the product feed within Google Merchant Center to improve click-through rates. In the sneaker market, most retailers use identical stock images from suppliers. Sabre worked with TRNDS to differentiate their product imagery within Shopping results, making their listings stand out against competitors using the same catalogue.

In February 2025, Sabre introduced Klaviyo email and SMS marketing to build a retention system alongside paid acquisition. The goal was to capture site visitors into an owned audience and convert them through automated lifecycle flows.

We set up mailing list capture across the site, built out the core automated flows including welcome series, abandoned cart, browse abandonment, post-purchase and win-back sequences, and began building a segmented email list from day one.

Within 9 months, Klaviyo generated almost six figures of attributed revenue for TRNDS, built a subscriber list of over 6,000 people and became a significant revenue channel operating entirely on autopilot alongside the paid campaigns.

With Google Ads and Klaviyo generating consistent revenue and data, Sabre introduced Meta Ads in September 2025 to open a second paid acquisition channel. Rather than starting cold, we used the performance data from Google, Shopify analytics and Klaviyo subscriber behaviour to build the initial campaign architecture.

This data-informed approach meant the Meta campaigns drove results from day one instead of the typical 2-4 week learning phase most brands experience.

Creative testing was structured around AI-generated ad content, social proof from customer reviews, founder-shot content from the TRNDS team and winning organic posts repurposed for paid. Each creative angle was tested methodically to identify what resonated with the sneaker audience on Instagram and Facebook.