Mr Browns Exclusive x Sabre Digital
£71k in ad spend. £790k in tracked revenue. 11x lifetime ROAS. 3+ years of consistent, profitable Google Ads management for a solopreneur sneaker brand.
All revenue figures are tracked direct sales from Google Ads. Actual total revenue including organic, direct and email is significantly higher. ROAS = Return on Ad Spend. CPA = Cost per Acquisition.
- Physical store in Bristol with minimal online sales
- No Google Ads or paid acquisition
- No email marketing or retention system
- Online revenue not a meaningful part of the business
- Dependent on foot traffic and local customers
- Bristol store closed, fully online since 2023
- £790k tracked revenue from £71k Google Ads spend
- 11x lifetime ROAS with £12.19 average CPA
- 20,000+ email subscribers via Klaviyo
- Consistent profitable growth every quarter
"TAKE THE RISK!!! ITS WORTH IT!!! Been with sabre digital for a year and a half now and what a journey it has been. They have taken my business to the next level. Scaling to month on month and year on year. Customer service and communication is incredible. There is no standard working hours, they work around the clock, which helps as any issues or questions, they get back to you in no time. So far my business has done insane number in sales, having our best month yet in December 2023 finishing on 120k turnover in one month. Highly recommend."
Founder, Mr Browns Exclusive
Review posted March 2024. Partnership ongoing since June 2022.
Mr Browns Exclusive is a sneaker and streetwear reseller originally based in Bristol, selling authenticated sneakers and premium streetwear online. When Sabre onboarded the brand in June 2022, the business had a physical retail store but was not generating meaningful online revenue.
Sabre optimised the existing Shopify store and launched Google Ads campaigns within the first month. The results were immediate and have been consistent ever since. Over 3+ years of partnership, Sabre has turned £71k in total ad spend into £790k in tracked direct revenue, a lifetime ROAS of over 11x.
In 2023, after seeing the profitability of online sales compared to the overheads of running a physical location, the founder closed the Bristol store and went fully online. The business has not looked back.
This is a different kind of case study. Mr Browns is a solopreneur operation. There is no big team, no huge budget, no complex tech stack. Sabre works flexibly with the founder, keeping costs affordable and ensuring that every pound of ad spend delivers. It is proof that Sabre does not just work with big brands, it works with ambitious operators at any scale.
Prioritise Winners. Cut Everything Else.
Sabre managed Google Ads with the same disciplined system for 3+ years. No shortcuts, no complex setups, just a repeatable process that compounds over time.
The system is simple. Performance Max campaigns with direct, manual product feed management. Sabre controlled the feed daily, prioritising winning SKUs and suppressing anything consuming budget without converting. No automation left unchecked.
Alongside PMax, Sabre tested keyword Search campaigns targeting high-intent queries for specific sneaker models and brands. Winners were scaled, losers were cut. No sentiment, just data.
In sneaker reselling, inventory moves fast. The product feed was kept constantly up to date, ensuring new stock was live within hours and sold-out products were removed immediately. Stale feeds waste budget. Sabre never let that happen.
This is not a one-off campaign result. It is 3+ years of the same process applied consistently: test, measure, cut losers, scale winners, repeat. That discipline is why the lifetime ROAS stayed above 11x across £71k of total spend.
£71k total spend. £790k tracked revenue. 11x ROAS. £12.19 CPA. Over 3+ years of consistent, profitable growth with zero wasted budget.
The repeatable process
- Performance Max with manual feed management
- Daily SKU-level performance reviews
- Winning products prioritised, underperformers suppressed
- Search campaigns testing high-intent sneaker queries
- Product feed updated in real time as stock changes
- Constant optimisation removing every budget leak
- Same system applied consistently for 3+ years
£214k Revenue. 12.93x ROAS.
Q4 2025 was the strongest quarter yet. Sabre spent £16.6k on Google Ads and returned £214k in tracked revenue with a 12.93x ROAS and a £12.97 CPA.
The same disciplined approach that delivered 11x over the lifetime of the account produced even stronger returns during the peak trading period. Ad spend was increased strategically for Q4, but the fundamentals stayed the same: winning SKUs prioritised, feed managed daily, underperformers removed.
A 12.93x ROAS on £16.6k spend means every £1 invested returned nearly £13 in tracked revenue. The CPA stayed almost identical to the lifetime average at £12.97, showing that scaling spend did not dilute efficiency.
20,000 Subscribers. £25k+ in Q4.
Sabre installed Klaviyo flows in 2024. Within a year the mailing list grew to over 20,000 subscribers, with over £25,000 in attributed revenue from flows alone in Q4 2025.
Klaviyo was added to the stack in 2024 as a retention layer alongside the existing Google Ads acquisition. Automated flows were built to capture, nurture and convert email subscribers without adding manual workload for a solopreneur operation.
By Q4 2025, Klaviyo flows alone attributed over £25,000 in revenue. This is revenue that did not require any additional ad spend. It came from customers already in the system being served the right message at the right time.
- Klaviyo flows installed in 2024
- 20,000+ subscribers within 12 months
- £25,000+ attributed revenue from flows in Q4 2025
- Zero additional ad spend required
- Automated system suited to solopreneur operations
Built for Solopreneurs.
Sabre does not only work with big brands and big budgets. Mr Browns Exclusive is proof that disciplined, efficient campaign management can deliver extraordinary returns at any scale.
Not every ecommerce brand has a marketing team, a six-figure ad budget or a full-time developer. Some of the best businesses are run by one person with ambition, product knowledge and the willingness to invest in growth.
Sabre ran biweekly calls with the founder throughout the partnership, not just to review ad performance but to advise on site optimisation, product strategy and operational decisions. These calls covered everything from conversion improvements and checkout tweaks to stock purchasing advice, helping the founder prioritise what to do himself to get the most from a standard theme store without needing a full bespoke build.
Sabre also provided margin analysis across the product catalogue, giving the founder clear insight into which SKUs were delivering strong margins and which were dragging. Aged stock reports, per-SKU CPA breakdowns and buying recommendations helped inform purchasing decisions, ensuring ad spend was always aligned with products that made commercial sense to sell.
When one-off development work was needed, Sabre provided it on an ad-hoc basis at a fair cost. The goal was always to keep the partnership affordable and sustainable, not to sell services the business did not need.
Omari was one of Sabre's earliest accounts. The partnership has grown into a genuine relationship built on trust, results and mutual respect. As Sabre continues to grow, working with solopreneurs and small businesses will always be part of what we do. Not every client needs a six-figure retainer. Some just need someone in their corner who knows what they are doing.
- 3+ year ongoing partnership
- Biweekly strategy and optimisation calls
- Margin analysis and per-SKU profitability insights
- Stock buying and aged inventory recommendations
- Conversion advice for self-managed Shopify store
- Ad-hoc development support at fair cost
- Flexible pricing suited to solopreneur budgets
- One of Sabre's earliest accounts
- £790k tracked revenue from £71k total spend
Google Ads for Small Brands FAQ
Yes. Sabre structures its services to be affordable for solopreneurs and small brands. Mr Browns Exclusive is proof that disciplined management of even modest ad budgets can deliver exceptional returns. The key is efficiency, not volume.
ROAS varies by niche, product, competition and price point. For Mr Browns Exclusive, Sabre achieved an 11x lifetime ROAS over 3+ years. During Q4 2025, ROAS peaked at 12.93x. These results came from disciplined feed management, Performance Max and constant optimisation.
No. Sabre works with brands at every stage, from solopreneurs with lean budgets to established brands scaling aggressively. The approach is always the same: make every pound count and deliver measurable returns.
Sabre uses Performance Max with manual feed management, prioritising winning SKUs and suppressing underperformers. The product feed is kept constantly up to date. Search campaigns target high-intent queries. Everything is optimised constantly with zero tolerance for wasted spend.
Ready to Make Every Pound of Ad Spend Count?
Whether you are a solopreneur with a lean budget or a growing brand ready to scale, Sabre can help. In a free 30-minute strategy call Harry will review your setup, identify your biggest opportunities and give you honest advice.
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30 minutes with Harry. No pitch, just honest insights for your brand.
- ✓ Review your Google Ads setup
- ✓ Identify wasted spend and quick wins
- ✓ Get honest advice on scaling profitably
- ✓ No obligation, no contracts
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