Sink Golf x Sabre Digital
Full Shopify rebuild in 3 weeks for a bespoke UK putter and wedge manufacturer. Dramatically improved conversion rate. The product was already in demand. The website just needed to match the quality of the craftsmanship.
Sink Golf is a UK-based bespoke putter and wedge manufacturer founded by Olly. Every putter is crafted by hand using his own CNC machines, producing some of the most beautiful and technically precise golf equipment available anywhere. The brand has built a huge following through exceptional organic content and high-profile collaborations, including a gold-plated putter created for a Rolls-Royce James Bond Goldfinger Phantom, displayed in the boot of the car.
Olly had already created enormous demand for his products. The organic content and collaborations had built a loyal customer base across the UK, US, EU and EMEA. What he needed was a website that matched the quality of the craftsmanship. The existing Shopify store was not converting at the level the traffic deserved.
Sabre completed a full Shopify rebuild in 3 weeks. The store was redesigned to showcase the precision engineering and artistry behind every piece, with a premium user experience built to convert visitors who already wanted to buy. The rebuild dramatically improved conversion rate with no changes to traffic, pricing or offers.
This was a focused project. Olly did not need help selling the product as it is so in demand. He needed a hand elevating the website to reflect the quality of his work. Sabre delivered that, and we wish him continued success with what is genuinely one of the most impressive brands we have had the privilege to work with.
The Product Was World Class. The Website Wasn't.
Olly's putters are crafted by hand on his own CNC machines and have featured alongside Rolls-Royce. The website needed to reflect that level of quality.
The existing store had the products but the user experience did not do justice to the craftsmanship behind them. Visitors were arriving through organic content and word of mouth already wanting to buy, but the website was leaving conversion on the table.
Sabre rebuilt the store to create a premium experience that matched the product. The focus was on showcasing the precision engineering, the materials, the hand-finishing process and the story behind each piece. Navigation, product pages and the overall layout were restructured around conversion, making it easier for customers to find what they wanted and buy with confidence.
The rebuild was completed in 3 weeks. The conversion rate improved dramatically with no changes to traffic sources, advertising, pricing or offers. When the product is already in demand, the website just needs to get out of the way and let the quality speak for itself.
Full Shopify rebuild completed in 3 weeks. Conversion rate dramatically improved. No changes to traffic, pricing or offers. The website now matches the world-class quality of the product.
- Full Shopify store rebuild in 3 weeks
- Premium user experience matching the craftsmanship
- Product pages redesigned to showcase engineering and materials
- Navigation and layout restructured for conversion
- Conversion rate dramatically improved
- No changes to traffic, pricing or offers
- Global customer base: UK, US, EU and EMEA
The Brand
- Every putter handcrafted on Olly's own CNC machines
- Rolls-Royce James Bond Goldfinger collaboration
- Gold-plated putter displayed in Phantom boot
- Huge organic following through premium content
- Customer base across UK, US, EU and EMEA
- One of the most impressive brands in golf
Bespoke Ecommerce FAQ
Yes. For Sink Golf, Sabre rebuilt the Shopify store to better showcase the craftsmanship and quality of the product. The conversion rate improved dramatically with no changes to traffic sources, pricing or offers.
The Sink Golf rebuild was completed in 3 weeks. Timelines depend on scope and complexity, but focused CRO rebuilds can be turned around quickly when the brief is clear and the product content already exists.
Yes. Sink Golf is a bespoke CNC putter and wedge manufacturer whose work has featured alongside Rolls-Royce. Sabre understands how to build ecommerce experiences that reflect the quality of premium, handcrafted products and justify high price points.
Is Your Website Doing Your Product Justice?
If your product is strong but your website does not reflect the quality, the problem is the store, not the demand. In a free 30-minute call Harry will review your store and give you honest advice on what to fix first.
Book a free discovery call
30 minutes with Harry. No pitch, just honest insights for your store.
- ✓ Review your store and conversion rate
- ✓ Identify where revenue is leaking
- ✓ Get honest advice on what to fix first
- ✓ No obligation, no contracts
We only take on 2-3 new brands per month to ensure hands-on strategy.
