Nearly New Golf Clubs x Sabre Digital
Google Ads and Klaviyo partnership since January 2023 delivering £458k in Google Ads revenue and £180k+ in email revenue. 7.89x lifetime ROAS. From a small unit to a full warehouse operation.
"We started working with Sabre to run our Google Ads, they completely revolutionised the amount of traffic that lands through the website and we haven't looked back since. Our first year exceeded all expectations. Tommy also set up all our email automations which are working exactly as planned and we look forward to another successful year with them! Both Harry and Tommy are super easy to work with as well which is a bonus!"
Founder, Nearly New Golf Clubs
Trustpilot Review, January 2024.
Nearly New Golf Clubs is a UK-based pre-owned golf equipment business founded by Harry Heptonstall. Harry had already proven the business model on eBay and was ready to build a standalone ecommerce operation to own customer data, reduce marketplace fees and scale the brand independently.
Harry had the store built on WordPress with WooCommerce to integrate with his existing eBay inventory system. He approached Sabre in January 2023 to manage Google Ads as the primary acquisition channel.
Since then, Sabre has managed Google Ads continuously, delivering £458k in revenue from £58.1k in ad spend at a lifetime 7.89x ROAS with an average CPA of £22.15. Sabre also set up and manages Klaviyo email flows and monthly campaigns, which have generated over £180k in attributed revenue through optimised automations designed to increase customer lifetime value.
Over three years, Sabre has been part of the growth from a small unit to a full warehouse operation with several employees and a loyal customer base. The partnership continues into 2026 with plans to double down on Google Ads, test Meta and TikTok as new acquisition channels, and capitalise on a website speed optimisation being delivered by a new web team in Q2.
From eBay to £458k in Google Revenue.
Harry had proven the business model on eBay. Sabre's job was to make Google Ads the engine that scaled the standalone store into a proper ecommerce operation.
The pre-owned golf equipment market is highly searchable. Customers actively look for specific clubs, brands and models. This makes Google Ads an ideal acquisition channel, particularly Search and Shopping campaigns that capture high-intent buyers at the moment they are ready to purchase.
Sabre has managed the Google Ads account continuously since January 2023, scaling spend gradually in line with Harry's inventory levels and available capital. In the early years, stock availability and logistics meant the business could not absorb rapid scaling. The growth has been deliberate and disciplined, increasing budget only when the business was ready to fulfil the demand.
Performance has improved year on year as the account has matured. In 2025 alone, Sabre delivered £206k in revenue from £25k in ad spend at an 8.23x ROAS with a £22.43 CPA. The lifetime numbers now stand at £458k in revenue from £58.1k in ad spend at a 7.89x ROAS with an average CPA of £22.15. The gradual scale approach has meant every increase in budget has been backed by data, and the returns have grown stronger over time rather than diminishing.
Harry is now at the point where the business can scale properly. He has brought in a specialist WordPress agency to optimise the existing site for speed and conversion rate, which Sabre has flagged as a bottleneck throughout the partnership. Sabre would love to bring the store over to Shopify, but the honest recommendation was to fix the existing WordPress site first and see if that resolves the speed and CVR issues before committing to a full platform migration. Selling Harry a large rebuild that may not be as efficient for the business is not how Sabre operates.
£458k lifetime Google Ads revenue at 7.89x ROAS. 2025 alone delivered £206k at 8.23x ROAS from £25k spend. Performance improving year on year through disciplined, gradual scaling.
- Google Ads managed continuously since January 2023
- £458k in generated revenue from Google Ads
- £58.1k total ad spend
- 7.89x lifetime ROAS
- 2025: £206k revenue from £25k spend at 8.23x ROAS
- Performance improving year on year through gradual scaling
- £22.15 average CPA
- Search and Shopping campaigns for high-intent golf buyers
Lifetime Google Ads
2025 Performance
£180k+ in Email Revenue.
Sabre set up and manages all Klaviyo flows and monthly campaigns for Nearly New Golf Clubs. The email channel has become a significant revenue driver alongside Google Ads.
Klaviyo was set up to work alongside the WooCommerce store, with automated flows designed to capture revenue at every stage of the customer journey: welcome series, abandoned cart, browse abandonment, post-purchase and win-back sequences.
Sabre manages the flows monthly, optimising subject lines, send times, segmentation and content to continuously improve performance. Monthly campaigns are planned and executed around stock arrivals, seasonal demand and promotional windows.
The email channel has generated over £180k in attributed revenue, turning one-time buyers into repeat customers and increasing the lifetime value of every acquisition from Google Ads. For a pre-owned business where inventory is unique, email is particularly powerful: it brings back customers who missed specific items and notifies them when similar stock arrives.
Over £180k in attributed Klaviyo revenue. Flows and campaigns managed monthly. Email turns one-time Google Ads buyers into repeat customers with higher lifetime value.
- Full Klaviyo setup on WooCommerce
- Welcome, abandoned cart, browse abandonment and win-back flows
- Monthly flow optimisation and campaign management
- Over £180k in attributed email revenue
- Increased customer lifetime value from Google Ads acquisitions
- Stock arrival and seasonal campaigns
The Partnership
- Started January 2023
- From a small unit to a full warehouse
- Several employees and growing team
- Loyal customer base built through ads and email
- Website speed optimisation in Q2 2026
- Meta and TikTok testing planned for 2026
Faster Site. New Channels. More Growth.
With a website speed optimisation landing in Q2 and new acquisition channels on the roadmap, 2026 is set to be the biggest year yet for Nearly New Golf Clubs.
Website load speed has been the single biggest constraint on conversion performance throughout the partnership. The WordPress and WooCommerce setup with a large plugin stack has consistently slowed page load times, and Sabre has flagged this as a priority multiple times. Harry has now brought in a dedicated web team to optimise the site for Q2 2026, and the performance gains are expected to unlock significant additional revenue from existing ad spend.
On the acquisition side, Sabre plans to double down on Google Ads with increased budget and expanded campaign structures. Meta Ads and TikTok Ads are on the roadmap as new channels to test, bringing the brand in front of golf audiences who are not actively searching but are open to discovering pre-owned equipment at better prices.
It has been a privilege to be part of the journey from a small unit to a full warehouse operation with several employees and a loyal customer base. Harry has built something impressive, and Sabre looks forward to continuing the partnership into 2026 and beyond.
- Website speed optimisation in Q2 2026
- Google Ads budget increase and expanded campaigns
- Meta Ads testing for golf audience acquisition
- TikTok Ads on the roadmap
- Klaviyo flow and campaign refinements continuing
- From a small unit to a full warehouse with a growing team
Pre-Owned Golf Ecommerce FAQ
Yes. The pre-owned golf market is highly searchable, with customers actively looking for specific clubs, brands and models. Sabre has managed Google Ads for Nearly New Golf Clubs since January 2023, delivering £458k in revenue from £58.1k in ad spend at a lifetime 7.89x ROAS.
Yes. Klaviyo integrates with WooCommerce and other platforms beyond Shopify. Sabre set up and manages Klaviyo for Nearly New Golf Clubs on WooCommerce, and the email channel has generated over £180k in attributed revenue through optimised flows and monthly campaigns.
Yes. While Sabre specialises in Shopify, the agency also works with brands on other platforms for Google Ads, Klaviyo and paid acquisition. Nearly New Golf Clubs runs on WordPress with WooCommerce, and Sabre has managed their Google Ads and Klaviyo since January 2023.
Sabre has worked with Nearly New Golf Clubs since January 2023, making it one of the longest-running partnerships in the portfolio. The relationship started with Google Ads, expanded to Klaviyo, and continues to grow with new channels and strategies planned for 2026.
Looking for a Long-Term Growth Partner?
Sabre builds long-term partnerships, not short-term campaigns. In a free 30-minute call Harry will review your store, identify your biggest growth opportunities and give you honest advice on what to do first.
Book a free strategy call
30 minutes with Harry. No pitch, just honest insights for your store.
- ✓ Review your ads and email performance
- ✓ Identify where revenue is leaking
- ✓ Get honest advice on what to fix first
- ✓ No obligation, no contracts
We only take on 2-3 new brands per month to ensure hands-on strategy.
